ADVERTISEMENT DESIGN | CONCEPT CREATION | ENVIRONMENTAL DESIGN
BLOOMSCAPE AD CAMPAIGN
The Bloomscape Interactive Media Campaign aims to increase brand awareness and engage audiences through a dynamic, multi-platform strategy. At its core, the campaign highlights Bloomscape’s unique ability to deliver plants directly from their greenhouse to customers’ doorsteps, emphasizing the tagline: “Bloom. Delivered.”
overview
This project incorporates a variety of interactive and social media elements designed to foster engagement and drive traffic to Bloomscape’s website. Key features include the Plant Truck Initiative, a traveling pop-up experience showcasing Bloomscape’s diverse plant collection in major and non-major cities across the country. The truck’s appearances at farmers markets and community events provide an in-person touchpoint for customers to interact with the brand and learn about its offerings.
Digital integration plays a significant role in the campaign, utilizing tools such as QR codes, real-time location tracking, and engaging social media content. Visitors can easily explore the product catalog, participate in contests, or find information about upcoming Plant Truck stops. The campaign’s warm, playful, and encouraging tone is reflected in its visual and written content, inviting customers to imagine the joy of growing their spaces with Bloomscape plants.
my process
I began my process by sketching approximately 20 potential print ad concepts. This allowed me to explore and refine a wide range of ideas, ensuring that I thoroughly considered every possibility before assembling my final ad collection.
my approach & contributions
My approach to this project focused on creating an engaging, multi-platform campaign that connects Bloomscape’s brand values with its audience. By conceptualizing the Plant Truck, a mobile pop-up experience showcasing Bloomscape’s plants at farmers markets and community events, I emphasized interactive, hands-on engagement. I developed digital tools like QR codes, real-time tracking, and a user-friendly website to bridge physical and digital experiences. Through the tagline “Bloom. Delivered.” and warm, playful visuals, I highlighted Bloomscape’s seamless delivery service and fostered an inviting tone. My contributions ensured the campaign effectively raises brand awareness while inspiring audiences to explore the joy of plant ownership.
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