The Good Fortunes campaign is a financial literacy PSA designed to empower young adults (ages 18-30) to take control of their financial future. Addressing common uncertainty around saving, budgeting, credit management, and investing, the campaign encourages proactive financial education instead of relying on luck or chance for success.

As part of the Good Fortunes Financial Literacy PSA Campaign, I developed a comprehensive suite of assets aimed at raising awareness about financial literacy among young adults. I conceptualized and designed a playful, fortune-themed campaign featuring print ads with a fortune cookie, magic 8 ball, and Zoltar fortune card, each delivering the message, “Good Finances are in your future,” paired with the tagline, “Take control of your financial future. Start learning today.” To further engage the target audience, I also designed a mobile app interface featuring interactive financial literacy games, making it fun and accessible for young adults to learn about budgeting, saving, and investing. By blending humor with actionable insights, I created a cohesive and engaging campaign that resonates with a tech-savvy audience, emphasizing proactive financial education through both traditional and digital platforms.