This project incorporates a variety of interactive and social media elements designed to foster engagement and drive traffic to Bloomscape’s website. Key features include the Plant Truck Initiative, a traveling pop-up experience showcasing Bloomscape’s diverse plant collection in major and non-major cities across the country. The truck’s appearances at farmers markets and community events provide an in-person touchpoint for customers to interact with the brand and learn about its offerings.

Digital integration plays a significant role in the campaign, utilizing tools such as QR codes, real-time location tracking, and engaging social media content. Visitors can easily explore the product catalog, participate in contests, or find information about upcoming Plant Truck stops. The campaign’s warm, playful, and encouraging tone is reflected in its visual and written content, inviting customers to imagine the joy of growing their spaces with Bloomscape plants.

I approached this project with the goal of creating a campaign that taps into the emotional connection fans have with the NFL, emphasizing themes of family, tradition, and belonging. By focusing on storytelling and fan experiences, I aimed to highlight how football brings people together across generations, making it more than just a game—it’s a shared tradition.

My strategy included developing visuals and messaging that evoke nostalgia and unity, paired with interactive elements to engage the fan community. Each campaign component reinforces the idea that the NFL is a space where everyone belongs, whether through personal memories, family moments, or a shared love of the game.